The Doors of Perception and the Language of Spin

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:
- dehumanize the attacked party by labeling and name calling
- speak in glittering generalities using emotionally positive words
- when covering something up, don’t use plain English; stall for time; distract
- get endorsements from celebrities, churches, sports figures, street people…anyone who has no expertise in
the subject at hand
- the ‘plain folks’ ruse: us billionaires are just like you
- when minimizing outrage, don’t say anything memorable
- when minimizing outrage, point out the benefits of what just happened
- when minimizing outrage, avoid moral issues

Keep this list. Start watching for these techniques. Not hard to find - look at today’s paper or tonight’s TV news. See what they’re doing; these guys are good!

So…

Who invented this stuff?

Edgar Bernays - click on the link at the top to get started on learning more about this - you’ll find even more information that will help you immunize your mind against propaganda - and that includes both the bullshit being spurted from both the Left and Right…

By the way - ‘dja ever wonder where that Left and Right crap came from? You’ll read stories about where people were sitting in the English Parliament, the French Chamber of Deputies, and so on… it’s all bullshit. Where it really came from is this: it’s the pockets in THEIR pants. That’s right, THEY keep THEIR lackeys in THEIR pockets… brown suits in the Left, blue suits in the Right. You could look it up.

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